Privacy Policy

Last updated: 19 October 2026

1. Who We Are

Reda Makeup provides professional makeup services, personal color analysis, and individual and group color analysis workshops in Prague, Czech Republic.

In this Privacy Policy, “we”, “us” and “our” refer to Reda Makeup.

Contact email: [reda.matulionyte@gmail.com]
Website: https://www.redamakeup.com

We are responsible for the personal data collected through our website and in connection with our services.

2. What Personal Data We Collect

Depending on how you interact with us, we may collect:

Contact information: your name, email address, telephone number if provided, and other contact details.
Enquiry information: details about the service you are interested in, your preferred date, group size, and messages you send us.
Booking and transaction information: details necessary to manage appointments, workshops, payments, and invoices, where applicable.
Photos and consultation information: photographs or information you voluntarily provide for an online color analysis or personalized consultation.
Technical and website usage information: information such as your IP address, browser type, device information, and website interactions, where collected through cookies or similar technologies.

Please do not send sensitive personal information unless it is necessary for the service and we have explained how it will be handled.

3. How We Use Your Personal Data

We may use your personal data to:

Respond to enquiries and requests for information.
Arrange individual color analysis sessions, makeup services, and group workshops.
Prepare personalized consultations, digital color palettes, and related materials.
Communicate with you about your booking or requested service.
Process payments and fulfil legal accounting obligations, where applicable.
Maintain, secure, and improve our website and services.
Measure the effectiveness of our advertising, where the relevant tracking technologies are enabled and permitted.
Send promotional communications if you have provided the necessary consent or another lawful basis applies.

We do not use your enquiry details for unrelated marketing without an appropriate legal basis.

4. Legal Basis for Processing

We process personal data under the applicable legal grounds provided by the General Data Protection Regulation (GDPR), including:

Steps before entering into a contract and contract performance: to respond to service enquiries, arrange appointments, and provide requested services.
Legal obligations: to comply with applicable accounting, tax, and other legal requirements.
Legitimate interests: to manage enquiries, protect our website, prevent misuse, and improve our services, where these interests do not override your rights.
Consent: for activities such as non-essential cookies, certain analytics or advertising technologies, and marketing communications where consent is required.

Where processing is based on consent, you can withdraw your consent at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.

5. Website Forms and Group Workshop Enquiries

When you submit an enquiry through our website, we use the information you provide to contact you and respond to your request.

For group color analysis enquiries, this may include your name, email address, preferred date, number of participants, and message.

Please provide only the information needed to handle your enquiry. Submitting an enquiry does not automatically subscribe you to marketing emails.

6. Online Color Analysis and Photographs

If you request an online color analysis, you may choose to provide photographs and other information needed for your consultation.

We use these materials to provide the service you requested and prepare your personalized recommendations.

Access to these materials is limited to what is reasonably necessary to deliver the service. We do not publish your photographs or use them in promotional content without an appropriate legal basis and, where required, your consent.

7. Cookies, Analytics, and Advertising

Our website is hosted using Wix. Depending on the features enabled on the website, we may use essential cookies and similar technologies to operate the website, maintain security, remember preferences, and understand website usage.

We may also use services such as Google Analytics or Google Ads to measure website traffic, advertising performance, or actions such as submitting an enquiry, if these services are configured on our website.

Non-essential cookies and tracking technologies will be used only in accordance with applicable consent requirements. You can manage your preferences through the website's cookie banner or settings, where available.

You can also manage cookies through your browser settings, although disabling certain cookies may affect website functionality.

8. Who May Receive Your Data

We may share personal data with service providers where necessary to operate our business and website, including:

Wix: website hosting and website form functionality.
Google: advertising, analytics, or conversion measurement, if enabled.
Email and communication providers: to receive and respond to your messages.
Payment and accounting providers: where needed to process transactions or meet legal obligations.
Professional advisers or public authorities: where disclosure is legally required or necessary to protect our rights.

These recipients may process data on our behalf or as independent controllers, depending on the service and circumstances. We do not sell your personal data.

9. International Data Transfers

Some service providers may process personal data outside the European Economic Area (EEA). Where this occurs, applicable data protection requirements and appropriate safeguards will be used, where required by law.

For information about a particular provider's processing and safeguards, please refer to that provider's privacy documentation.

10. How Long We Keep Your Data

We keep personal data only for as long as reasonably necessary for the purpose for which it was collected, unless a longer period is required or permitted by law.

In general:

Enquiries: retained for as long as needed to respond and follow up, and for a reasonable period afterward where necessary for business records or dispute resolution.
Booking, payment, and accounting records: retained for the periods required by applicable law.
Photographs and consultation materials: retained for the period necessary to deliver the service and any agreed follow-up, unless a longer period is agreed or legally required.
Marketing preferences: retained until you withdraw consent or the information is no longer needed.
Cookie and analytics data: retained according to the settings and retention periods of the relevant tools.

We may delete or anonymize data when it is no longer required.

11. How We Protect Your Data

We take reasonable technical and organizational measures to protect personal data against unauthorized access, loss, alteration, or disclosure.

However, no method of transmitting or storing information online can be guaranteed to be completely secure.

12. Your Data Protection Rights

Subject to applicable law, you may have the right to:

Request access to your personal data.
Correct inaccurate or incomplete information.
Request deletion of your personal data.
Request restriction of processing.
Object to certain processing activities.
Request data portability.
Withdraw consent where processing is based on consent.
Lodge a complaint with a data protection supervisory authority.

To exercise your rights, contact us at [your business email address].

You also have the right to lodge a complaint with the Czech supervisory authority, the Office for Personal Data Protection (Úřad pro ochranu osobních údajů), via https://uoou.gov.cz/.

13. Third-Party Websites

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of those websites. Please review their privacy policies before providing personal data.

14. Changes to This Policy

We may update this Privacy Policy when our services, website features, or legal obligations change. The latest version will be published on this page with the updated date.

15. Contact Us

If you have questions about this Privacy Policy or how we handle personal data, please contact:

Reda Makeup
Email: [reda.matulionyte@gmail.com]
Website: https://www.redamakeup.com
Location: Prague, Czech Republic